IB 5

Throughout my paper I want my audience to draw several conclusions about kids meals. My main argument will be that kids meals are a leading cause in childhood obesity because they draw kids into eating fast food at a young age. Along the way, there will be other conclusions that they should reach. My target audience will be parents so I will be targeting their pathos, and emotional ties to their children in order to show claim how fast food is targeting children at younger ages in order to keep them consumers as they grow up.  I will show the history of fast food chains and kids meals, then I will show how they continue to promote their own sales and food by having extremely timely toys, meaning the toys that the have in their kids meals have to do with whatever is going on in the world of children (usually movies or TV shows that change weekly). The challenge that I may face with my argument and statement is that fast food companies are now offering healthier options for their kid’s meals, but to refute that however my claim will be that those healthier options are usually an additional cost. To provide evidence for this I will find several kids meals options at several fast food chains and see what their kids meals contain and if they offer healthier options, whether or not they are an additional cost. I think these will be the major enthymemes that will arise from my argument; there may be more however that come up as I continue writing my paper.